10件SEO所不得的事情

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Top 10 Things You Should Never Do for SEO

Don't like being found in Google? Here are some sure fired ways to lower
your ranking and get the worst search engine results. These are the worst of
the worst dirty tricks, and they can lower your Google ranking or just get
you banned.

Getting page views at any cost is not a good tactic. It never works in
the long run, even if it may work in the short run. Beware of any company
that recommends you employ any of these techniques.

1) Cloaking

Designing your Web site so that search engines see one thing and
visitors see another is called cloaking. This can be done with
sneaky redirects or with programming, and it's strictly verboten.

Nobody likes to be tricked this way. If they're looking for a Web
site on knitting, they'll be very ticked to end up on a Web site about
horses.

Cloaking your Web site is a sure-fire way to get banned from Google.

Learn more about cloaking from the
About Guide to Web Design.

2) Duplicate Content

Spam sites sometimes try to collect page views by duplicating the same
content on multiple pages.

Don't copy and paste large amounts of text from your own pages, and
certainly don't violate copyright by copying content from elsewhere.
Google has been known to ban sites that duplicate too much content.

This can occasionally cause problems, because some spamming Web site
might be duplicating your content. If you find someone
violating your copyright this way, you

can let Google know.

3) Have a Robot Write Your Web Site

Just as it's a bad idea to duplicate content, it's a worse idea to get a
machine to write your content for you. There are programs out there that
duplicate the same content but make a few changes here and there. If
Google catches you, and they're pretty good at catching this, you can
kiss your page views goodbye.

Write your own content. That's as simple as it gets.
Don't buy "instant AdSense" Web sites. If this really made lots of
passive money, they wouldn't be selling them.

4) Add Keywords that Don't Relate to Your Content

Meta keywords aren't that important to Google anymore. However, when you
list keywords, do list keywords that directly relate to
your site, and don't repeat the same keyword multiple
times. Spamming keywords by listing every word in the dictionary is a
great way to have your ranking lowered in Google.

Likewise, don't use the trademarked names of products made by your
competitors as keywords. At best it's a bad user experience, at worse it
can get you sued by those competitors.

　

5)

Link to Bad Neighborhoods

Google calls spamming sites bad neighborhoods, and linking to
them is a great way to lower your

PageRank.

Linking ordinarily would make you a good neighbor and a good citizen
of the Internet. However, just because someone links to you does not
obligate you to link back to them. Check out the Web site first, and
make sure it is not a bad neighborhood.

How do you know it's a bad neighborhood? Check their PageRank and
scan the Web site for any of the violations you see here.

6) Hide Text

Don't try to hide keywords by making the background color the same as
the font color. This is called keyword stuffing or
fontmatching. Google and other search engines are increasingly
sophisticated at catching this, and they'll likely remove any offending
Web sites from their search engine index.

Likewise, watch how small you make the text. In a variation of
keyword stuffing, some people try to put teeny tiny text at the bottom
of a page. It doesn't work.

7) Title Stacking

Don't try to add extra